Archive for November, 2007

Moto Drops To Third In Handset Sales

Third quarter results are in on cell phone sales, and Nokia remains firmly on top of the pile. Its sales increased as expected. In the number two spot is Samsung. Sammy’s done alright for itself and is now in second place, knocking Motorola down to third.

In the past year, Moto’s sales have dropped like a rock, despite introduction of the RAZR2. The company also introduced two new versions of the Q9 smartphone, but got them on the shelves too late to make a meaningful difference in the company’s sales figures.

The increase in Sammy’s sales, despite recent news of scandal within the company, is attributed to a highly diverse line of products, many of which were introduced in the second and third quarters.

Moto’s main man, Ed Zander, said in a recent interview that the handset division was concentrating on a return to profitability, not volume sales. I’m not a business major, but it seems to me that volume sales would be one way to return to profitability, whereas “returning to profitability” without worrying too much about sales volume isn’t going to get you anywhere you want to go. (I guess that’s why I’m not the CEO.)

If you want to check out handset lineups from Nokia, Sammy or Moto, visit Test Freaks to see what’s up.

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